Commercial Bank of Qatar: Where ‘everything is possible’
Project in collaboration with Industry
CBQ is the largest privately owned bank in Qatar. Anticipating the future needs and aspirations of this fast-growing Middle Eastern state the Bank’s new brand is based on the promise that ‘everything is possible’.
The programme, conducted in conjunction with Industry, included market research, employee engagement, brand strategy and positioning, identity design, collateral, signing, digital strategy and web design, plus consultancy on marketing, sponsorship, advertising and media communications.
In 2014 the project won the Transform Gold Award and the Rebrand100 Distinction Award.
