Courtaulds: A momentum for change
One of Britain’s great companies, Courtaulds was a leading manufacturer of textiles, coatings and chemical products.
The communications and identity programme was, in its time, one of the most extensive ever undertaken. It involved the workforce and all business units, both at home and abroad, to participate in a process of reassessing their operations and communications. A radical new identity system defined a clear brand architecture and standards for communication internally and externally.
